How I Started
In June 2006, Ecookie, opened it's doors on one of Los Angeles' up-and-coming streets. Abbot Kinney Boulevard in Venice, California was on the rise with several small independent shops and attracted crowds with its unique and artistic flair. Ecookie set itself apart from its competitors by carrying high-end brands mixed with New York indie designers. Ecookie was bold, colorful, young and trendy. The neighborhood quickly grew to love Ecookie with its late night hours (attracting restaurant crowds), shopping happy hour with wine and beer, and hospitable client relations business model. During the economic downturn, Elaine adapted to the drastically changing consumer climate and thrived her business by developing a private label collection that offered higher profit margins, faster turn, and new weekly inventory. It was not long before Ecookie recieved numerous press write ups from Lucky Magazine, Angeleno Magazine, LA Weekly, Daily Candy, WWD, Racked LA, Refinery 29, and many others . Ecookie also grew an impressive celebrity clientele that included Julia Roberts, Rachel McAdams, Rosario Dawson, Maria Bello, Molly Ringwald, Alicia Silverstone, and Sara Bareilles. Due to a triple rent increase at its current location and building and safety issues with its new location. Ecookie closed its doors in 2014
Elaine is married and a mother to two daughters.